The Sales Matrix Courses By Benjamin Dennehy

Take Back Control Of The Sales Process

Join The Sales Matrix Courses And Unlock Everything A Sales
Person Needs To Earn More.

Sell more with less work
Become the highest paid sales person
Stop letting prospects use YOU
Join 2,386+ Students!
See what's Inside

"In just 1 week I've made 6x what I paid for my membership🤯.”

"After struggling for 2.5 years in sales without a clear process, I knew I needed to make a change 🤩.”

"No fluff, no sugar coating just hard truths and eye-opening statements. 🤑.”

The Sales Matrix Courses

Everything You Need to Become a Sales Pro

Sell More With Less Work

Disappointed by what you earn?

You're earning exactly what you believe you're worth because if you weren't you'd be earning more. So why aren't you?

Let me show you how to change that by:
Mastering the art of disqualification
Eliminating tyre kickers through effective questioning
Here's a novel idea, knowing when and how to say No!

Be The Highest-Paid Person In The Room

Want to stop settling for scraps?

There's a reason top salespeople earn exponentially more. It's not luck - it's skill.

I'll show you how to skyrocket your income by:
Mastering the art of selling to C-suite executives
Developing an unshakeable belief in your value
Learning how to close complex, high-ticket deals

Beat The Gatekeeper

Frustrated by Gatekeepers?

Their job is to put through the right calls and deflect the rest, including you.

I'll train you how to:
Stay in control of the conversation
Act, sound and behave like the right call
Use the gatekeeper as a source of valuable information

Stop Letting Prospects Use You!

Frustrated at how prospects treat you?

If you were a millionaire that didn't need to sell what you currently do, but you do it solely because you love it, would you put up with half the crap your prospects put you through now?

I show how you can stop this and still win sales by:
Staying in full control
Avoiding giving information away for free
Learn how to sell, not by being liked, but by being trusted
The Sales Matrix Courses

Here is What Inside The Sales Matrix Courses…

High Impact Bootcamps

Learn the fundamentals and advanced techniques of sales in intensive, hands-on training sessions.

In-Depth Courses

Laser-focused training to help you master specific aspects of the sales process.

Scripts, Templates & Decks

Create the ultimate cold call script with access to all of Benjamin Dennehy’s templates and workbooks.

Live Mentorship

Every month Benjamin goes live. Ask questions, get answers and join the sales community.

Send In Your Cold Calls

Create the ultimate cold call script with access to all of Benjamin Dennehy’s templates and workbooks.

Guest Events

Laser-focused training to help you master specific aspects of the sales process.

The Sales Matrix Courses

Here’s What 2,386+ Students Are Saying

I finally decided to attend Benjamin's Prospecting bootcamp, I wasn't disappointed.

Alexandre Garnier
Alexandre Garnier
SDR Analyst at Capdesk

I cannot recommend Benjamin enough to both seasoned professionals and beginners alike.

Simon O’ Reilly
Simon O’ Reilly
Director at Emerald Display Ltd

If you're new to sales or looking to fine tune your craft, look no further.

Charlie Williams
Charlie Williams
R&D and Quality at Veeva Systems

Benjamin's cold calling session was ace! the breakdown on delivery the right kind of cold call was awesome.

Anthony Heaphy
Anthony Heaphy
Founder at Touring Search

The course was exactly what I expected it to be. No fluff, no sugar coating just hard truths

Dominic Bahmani Fard
Dominic Bahmani Fard
Fractional Sales Director at Jelliby

Can't recommend it enough, learning about the mindset, pitching and prospecting!

Gabriela Gonzalez de Velasco
Gabriela Gonzalez de Velasco
Convergent Technology Limited

The workshop was engaging, and Ben was always welcoming of queries, ensuring clarity on every topic.

Cher Truman
Cher Truman
Audience Collective

I attended Benjamin's Telephone Prospecting Bootcamp and was blown away.

Adam
Adam
Sales Manager at Clarify

I took a lot from the bootcamps and plan to implement what I learned immediately, Thanks Benjamin!

Lewis Adams
Lewis Adams
Business Dev Manager at Chime

It was everything I expected but with a level of psychological insights that I hadn't received before.

Victoria M.
Victoria M.
Sales Exec. at Kester James
A Glimpse Inside The Sales Matrix Courses

Elite NO BS Training to Transform Your Sales Career

Telephone Prospecting Bootcamp

Let me show you how to change that by:

This training will make you a confident, effective cold caller who consistently books quality meetings. You might even start liking it.

Master opening lines that demand attention
Learn to control conversations from the first word
Develop the confidence to call anyone, anytime

Questioning Strategies Bootcamp

Dive deep into prospect motivations and uncover true pains.

This intensive training will transform you into a master of consultative selling.

Learn the "Socratic method" of sales questioning
Develop techniques to uncover hidden decision criteria
Master the art of using questions to close deals

How To Run A Sales Meeting Bootcamp

Dive deep into prospect motivations and uncover true pains.

This intensive training will transform you into a master of consultative selling.

Learn the psychology of high-stakes sales meetings
Develop techniques to uncover hidden decision criteria
Develop strategies to overcome last-minute deal-killers

Inbound Leads Bootcamp

Stop drowning in unqualified leads and focus on real opportunities.

This bootcamp will show you how to quickly identify and close your most promising leads.

Develop a rapid qualification system for inbound leads
Learn to spot red flags that indicate bad-fit prospects
Master the art of turning good leads into loyal clients
About Benjamin Dennehy

The Real Reason You're Here

Let me tell you why you're here...

You're here because you know something. What you know you can't explain. But you feel it. You've felt it your entire sales career.

That there is something wrong with the world of selling. You don't know what it is. But it is there. Like a splinter in your mind. Selling should not be this hard.

You're right. But, the question is? Are you ready to take the red pill. And change your life forever.

Testimonials

Benjamin Has Over 400+ Recommendations on Linked

I finally decided to attend Benjamin's Prospecting bootcamp, I wasn't disappointed.

Alexandre Garnier
SDR Analyst at Capdesk

I cannot recommend Benjamin enough to both seasoned professionals and beginners alike.

Simon O’ Reilly
Director at Emerald Display Ltd

If you're new to sales or looking to fine tune your craft, look no further.

Charlie Williams
R&D and Quality at Veeva Systems

Benjamin's cold calling session was ace! the breakdown on delivery the right kind of cold call was awesome.

Anthony Heaphy
Founder at Touring Search

The course was exactly what I expected it to be. No fluff, no sugar coating just hard truths

Dominic Bahmani Fard
Fractional Sales Director at Jelliby

Can't recommend it enough, learning about the mindset, pitching and prospecting!

Gabriela Gonzalez de Velasco
Convergent Technology Limited

The workshop was engaging, and Ben was always welcoming of queries, ensuring clarity on every topic.

Cher Truman
Audience Collective

I attended Benjamin's Telephone Prospecting Bootcamp and was blown away.

Adam
Sales Manager at Clarify

I took a lot from the bootcamps and plan to implement what I learned immediately, Thanks Benjamin!

Lewis Adams
Business Dev Manager at Chime

It was everything I expected but with a level of psychological insights that I hadn't received before.

Victoria M.
Sales Exec. at Kester James

I finally decided to attend Benjamin's Prospecting bootcamp, I wasn't disappointed.

Alexandre Garnier
SDR Analyst at Capdesk

I cannot recommend Benjamin enough to both seasoned professionals and beginners alike.

Simon O’ Reilly
Director at Emerald Display Ltd

If you're new to sales or looking to fine tune your craft, look no further.

Charlie Williams
R&D and Quality at Veeva Systems

Benjamin's cold calling session was ace! the breakdown on delivery the right kind of cold call was awesome.

Anthony Heaphy
Founder at Touring Search

The course was exactly what I expected it to be. No fluff, no sugar coating just hard truths

Dominic Bahmani Fard
Fractional Sales Director at Jelliby

Can't recommend it enough, learning about the mindset, pitching and prospecting!

Gabriela Gonzalez de Velasco
Convergent Technology Limited

The workshop was engaging, and Ben was always welcoming of queries, ensuring clarity on every topic.

Cher Truman
Audience Collective

I attended Benjamin's Telephone Prospecting Bootcamp and was blown away.

Adam
Sales Manager at Clarify

I took a lot from the bootcamps and plan to implement what I learned immediately, Thanks Benjamin!

Lewis Adams
Business Dev Manager at Chime

It was everything I expected but with a level of psychological insights that I hadn't received before.

Victoria M.
Sales Exec. at Kester James
FAQs

Answers To Your Questions

What happens after the six months?

Yes. The product changes; human psychology doesn't. Software, services or steel — prospects buy the same way: when they feel the cost of their problem and trust you to fix it. The principles hold across every industry I've trained in, and that's a lot of them.

What happens immediately after I buy?

You will receive your login details by email and get immediate access to the Sales Matrix platform. Inside, you will find the complete training library, scripts and resources, your live-event calendar and all available session replays.

Is $697 a one-time payment?

Yes. $697 is one payment for six months’ access. There are no monthly instalments and no automatic renewal.

What happens when my six months end?

Your platform access ends after six months, and you will not be charged automatically. We will let you know what continuation options are available before your access expires.

What exactly do I get?

Six months of full access to the entire rebuilt Sales Matrix — every bootcamp, every crash course, a ticket to the live Objection Bootcamp, the monthly Cold Call Clinics, the twice-monthly Q&As, the Sales Answers Vault, and every script and template. The lot. Nothing held back, nothing dripped out to keep you hooked.

How is this different from just buying courses?

A course hands you a few tactics and leaves you to it. This rewires how you sell from the ground up. Most salespeople are stuck in the matrix — running on borrowed scripts, recycled advice and beliefs they've never once questioned. Begging for meetings, discounting on reflex, chasing ghosts, and no idea why. A course bolts a couple of new tricks onto that broken wiring. It never sticks, because the wiring underneath is the actual problem. This goes after the wiring. You'll learn the psychology — why prospects stall, why they buy, why your old opening made them shut down. You'll see your own behaviour for what it is: where you hand over control, why you fold on price, why you chase. Then we rebuild it — your real calls on the slab, pulled apart and put back together, until selling the right way is the only way you know how. A course teaches you something. This changes who you are on the phone, in meetings and closing deals.

How is this different from other sales training programmes?

Most sales trainers haven't made a real sale in years — they sell you theory, motivation and a script, then vanish. I make live cold calls on camera, gatekeepers and hang-ups and all, then dissect exactly what worked and why. If a trainer won't put their own calls on camera, ask yourself why. I do it every month.

Is this for beginners or experienced reps?

Both. New to sales? You'll learn it right the first time instead of picking up bad habits. Been at it for years? You'll finally understand why the things that work, work — and stop relying on luck.

Will this work for my industry and what I sell?

Yes. The product changes; human psychology doesn't. Software, services or steel — prospects buy the same way: when they feel the cost of their problem and trust you to fix it. The principles hold across every industry I've trained in, and that's a lot of them.

I've tried sales training before, it didn't work. Why is this different?

Because most training tells you what to do and never shows you doing it. Here you watch real calls, meetings and closes — yours included — taken apart on the slab. You don't just hear the theory, you watch it work, then do it yourself with feedback. That's the bit that's always been missing.

How much time do I need to commit?

A few hours a week to feel it move. The live sessions are the highest-value part, so protect those — but everything's recorded if you miss one. The people who get the most out of it are the ones who submit their calls and do the work. Watch passively, get passive results.

What if I can't make the live sessions?

Turn up live if you can — that's where you submit your own calls and get them critiqued. But every session is recorded and added to your library, so you'll never miss a thing.

How often is new content added?

Constantly. New bootcamps, crash courses, live clinics and Sales Answers go in regularly — this isn't a finished product you buy once, it's a living platform that keeps growing while you're a member. Your six months won't look the same at the end as it does on day one.

How does the 30-day "do the work" guarantee work?

Simple. Join, and for 30 days actually use it — attend the sessions, do the tasks, submit your calls. If you've done the work and nothing's changed, email me, show me you did it, and I'll refund every penny. The only condition is that you genuinely tried. I'm betting I can teach you — not that every prospect says yes.

The Sales Matrix Courses By Benjamin Dennehy

Ready To Take Back Control of the Sales Process?

If you've scrolled this far, you know something needs to change.

Sell more with less work
Become the highest paid sales person
Stop letting prospects use YOU