For The First Time Ever,

Benjamin Personally Trains You

to Become An Elite Closer

At 50% OFF

Master Cold Calls, Lead Sales Meetings & Win Deals With The VIP Coaching Club
40 x LIVE Group Sales Coaching
12 x One-to-One's With Benjamin
120+ Hours of High-Impact Sales Training
Exclusive VIP Sales Community
CLAIM VIP DEAL NOW
🔥 Limited to 25 3 people

"I have made 6x what I paid for VIP for the first 3 months - thank you! 🤑.”

"No fluff, no sugar coating just hard truths and eye-opening
statements. 🤩.”

"I doubled my prices, followed Benjamins training to the letter and my revenue TRIPLED 🤯.”

The Biggest Deal Of The Year STARTS NOW

YOUR GOLDEN TICKET
TO TRANSFORM THE WAY
YOU SELL

Direct coaching & training has always been my most expensive offer. $650+ per hour. Why? Because this is where real transformation happens. But for Black Friday only, I'm doing the unthinkable: Opening 25 VIP spots at 50% OFF.

This isn't a course you watch alone. It's a living breathing coaching machine where you get direct access to me every single week. Weekly group sessions. Monthly 1:1s. Live Bootcamps. The kind of personal attention that costs compaines $$$.

🕓
3 Spots Left. Open for 72 Hours. DEAL CLOSES...
52
Hrs
25
min
12
sec

Save Big On Yearly

$5,964 $1,997/year
Join VIP for a Year and
transform the way you sell
GET INSTANT ACCESS
Weekly LIVE Group Sales Coaching
Monthly 1:1 Coaching Session
12 x Live Q&A Sessions
120+ Hours On-Demand Sales Courses
Private VIP Mastermind Community
Accountability Pods & Progress Tracking
Exclusive VIP Playbooks & Swipe Files
Private VIP Mastermind Community
Priority Access & Early Content Drops
12- Months ACCESS to Sales Matrix:

Steal A Deal On Quarterly

$1,491 $737/3-months
Join VIP on Quarterly and
never lose your price.
GET INSTANT ACCESS
Weekly LIVE Group Sales Coaching
Monthly 1:1 Coaching Session
12 x Live Q&A Sessions
120+ Hours On-Demand Sales Courses
Private VIP Mastermind Community
Accountability Pods & Progress Tracking
Exclusive VIP Playbooks & Swipe Files
Private VIP Mastermind Community
Priority Access & Early Content Drops
3 Months Access To Sales Matrix

Here's Why Most Salespeople

Never EVER Break Through...

We've all been there:
Put in the relentless hours cold calling
Tried every script & technique you found on LinkedIn
Invested $$$ in courses and training programs
Consumed 100s of hours sales training content
And the worst part?
You're still struggling with the same problems:
Cold calls that go nowhere no matter what you try
Losing deals to "we need to think about it"
Getting ghosted after great presentations
Discounting just to close something
Worked your ass off with little to show for it
💡
The truth is: Sales courses, videos and online training only takes you so far. Real transformation requires real coaching.

This is YOur Reality With
VIP Coaching

Imagine 90 days from now you’re:
Cold calling with confidence that wins you meetings
Having prospects invite YOU in without chasing
Closing 6-figure deals in C-suite meetings
Out-earning everyone before you
Making other reps ask YOU how you do it
⚡️

This isn't theory. It's what happens when I personally coach you every week

CLAIM VIP DEAL NOW
"Benjamin's training has provided me with more knowledge and confidence to tackle difficult/awkward discussions"
Liam Cooper
/
Financial Services Consultant, Bell & Company

Surgeons Train Under Masters.
Lawyers Train Under Partners.
now get the training you need to Transform Your Income.

Become The Highest-Paid Person In The Room

Watching others earn more than you?

There's a reason top salespeople earn exponentially more. It's not luck - it's skill. Through weekly LIVE coaching sessions with Benjamin, you'll skyrocket your income by:

Mastering the art of selling to C-suite executives
Learning the techniques only elite closers understand
Building the unshakeable confidence that makes price irrelevant
The training session on effective questioning strategies was outstanding.
Merve Doseme
/
Business Dev, Vimachem

Command Premium Prices With Zero Pushback

Every deal turning into a price negotiation?

Premium positioning requires you to get the prospect to sell themselves on your highest plan. Benjamin's live bootcamps, personal training and VIP community will teach you how to:

Close bigger deals at full price with direct feedback
Make prospects treat you like the expert you are
Stop begging and start commanding respect
"The only word to describe it would be... Fantastic!"
Lewis Adams
/
Business Dev, Chime

Master The Art Of Cold Calling To Fill Your Pipeline

Dreading every cold call as your palms sweat?

Cold Calling Should NOT Be Hard. And if it is for you right now, it's not your fault. You've been fed a steady diet of outdated BS advice. Learn how to make prospects thank you for interrupting their day by:

Following a framework that works on every single call
Turning nervous rambling into confident control
Leading prospects to invite you in (no begging)
"The right kind of cold call was awesome. look forward to more masterclasses."
Anthony Heaphy
/
Recruitment, Alldus

Build Winning Proposals With Benjamin

Watching proposals die in inboxes while competitors win?

Elite closers get their work reviewed by elite coaches. Through 12 monthly private 1:1 coaching sessions with Benjamin, you'll:

Build pitches that work for your industry
Make prospects sell themselves on your highest package
Schedule strategic sessions, before pitches, during negotiations, or when deals stall
"Jam packed full of knowledge and goodness."
Munro Barclay-Miller
/
Sales, Employment Hero

THE COMPLETE
VIP Coaching System

40 Weeks Of LIVE Group Coaching With Benjamin

Every single week, you get on a live call with me and the VIP crew. Bring your toughest challenges, your difficult prospects, your stalled deals.

Hot seat coaching on your actual deals every week
Real-time feedback that fixes mistakes immediately
Deep dives into the most effective sales strategies

12 x Private 1:1 Strategy Sessions Every Year

Benjamin's undivided attention. Your deals. Your territory. Your roadblocks. Direct solutions.

12 private 1:1 coaching sessions annually
Schedule when you need them
Normally $650+ per hour—included in VIP

Elite Mastermind That Drives Real Accountability

Join 25 serious closers who are actually doing the work. Daily interaction, accountability pods, shared wins and losses.

Private community of ambitious sales folk
Accountability partners who keep you consistent
VIP-exclusive playbooks and resources

The Complete Sales Training Arsenal

120+ hours of every bootcamp, course, and framework Benjamin's ever created. Plus everything he creates in the future.

7+ on-demand bootcamps you can access anytime
33+ sales courses covering every skill you need
Scripts, templates, and frameworks that actually work

LIVE Intensive Bootcamps Every 8 Weeks

Every two months, we go deep on one critical skill. Telephone Prospecting. Advanced Questioning. Closing. Objection Handling. Live & interactive.

6 intensive bootcamps per year on high-impact skills
Proven bootcamps on cold calling & questioning
New bootcamps that VIPs get access to first

DEAL CLOSES  
IN...

52
Hrs
25
min
12
sec

Save Big On Yearly

$5,964 $1,997/year
Join VIP for a Year and
transform the way you sell
GET INSTANT ACCESS NOW
Weekly LIVE Group Sales Coaching
Monthly 1:1 Coaching Session
12 x Live Q&A Sessions
120+ Hours On-Demand Sales Courses
Private VIP Mastermind Community
Accountability Pods & Progress Tracking
Exclusive VIP Playbooks & Swipe Files
Private VIP Mastermind Community
Priority Access & Early Content Drops
12- Months ACCESS to Sales Matrix:

Steal A Deal On Quarterly

$1,491 $737/3-months
Join VIP on Quarterly and
never lose your price.
GET INSTANT ACCESS NOW
Weekly LIVE Group Sales Coaching
Monthly 1:1 Coaching Session
12 x Live Q&A Sessions
120+ Hours On-Demand Sales Courses
Private VIP Mastermind Community
Accountability Pods & Progress Tracking
Exclusive VIP Playbooks & Swipe Files
Private VIP Mastermind Community
Priority Access & Early Content Drops
3 Months Access To Sales Matrix

See What Happens With.
Direct Coaching

I've scaled my 1 man lead generation business to over £100K a year just by following Benjamin's methods.

Joe Gandy
Joe Gandy
Director, Lead Generation A

Previously my meetings were closing at 62% average - Now, my closing average is 94%!!!

Amanda Murdoch
Amanda Murdoch
Business Coach, Murdoch Coaching

Since working with Benjamin my earnings have increased by 360%.

Jamie P
Jamie P
Outbound Sales Representative

Within 30 days of joining I booked 24 meetings, submitted 10 proposals and currently signing contracts for 2 of those proposals. What's changed? Sales is less personal, I've learned how to identify the state people are in when they bring up objections or questions.

Harold Londoño
Harold Londoño
Account Executive, Common Trust

I finally decided to attend Benjamin's Prospecting bootcamp, I wasn't disappointed.

Alexandre Garnier
Alexandre Garnier
SDR Analyst at Capdesk

I cannot recommend Benjamin enough to both seasoned professionals and beginners alike.

Simon O’ Reilly
Simon O’ Reilly
Director at Emerald Display Ltd

If you're new to sales or looking to fine tune your craft, look no further.

Charlie Williams
Charlie Williams
R&D and Quality at Veeva Systems

Benjamin's cold calling session was ace! the breakdown on delivery the right kind of cold call was awesome.

Anthony Heaphy
Anthony Heaphy
Founder at Touring Search

The course was exactly what I expected it to be. No fluff, no sugar coating just hard truths

Dominic Bahmani Fard
Dominic Bahmani Fard
Fractional Sales Director at Jelliby

Can't recommend it enough, learning about the mindset, pitching and prospecting!

Gabriela Gonzalez de Velasco
Gabriela Gonzalez de Velasco
Convergent Technology Limited

The workshop was engaging, and Ben was always welcoming of queries, ensuring clarity on every topic.

Cher Truman
Cher Truman
Audience Collective

I attended Benjamin's Telephone Prospecting Bootcamp and was blown away.

Adam
Adam
Sales Manager at Clarify

I took a lot from the bootcamps and plan to implement what I learned immediately, Thanks Benjamin!

Lewis Adams
Lewis Adams
Business Dev Manager at Chime

It was everything I expected but with a level of psychological insights that I hadn't received before.

Victoria M.
Victoria M.
Sales Exec. at Kester James

Who The Hell Am I and
Why Should You Listen?

I'm Benjamin Dennehy, the UK's Most Hated Sales Trainer.
Why "Most Hated"? I tell the brutal truth about sales.
For a decade, I've turned mediocre sales teams into revenue powerhouses.
I've distilled years of expertise into a career-changing cold call training system that works.
No fluff. No outdated Bull***t.
Just proven strategies to transform you from a nervous wreck into a confident closer.
My mission?
Make you so damn good, you'll love sales.

4 years ago I called LIVE a UK-based Managing Director of a multi-million business. It took me 7 minutes to book a meeting.

Here Is A Small Taster Of What
You’re Going To Learn

Who This Is NOT For:

Salespeople who need constant validation
Those looking for feel-good fluff
Anyone who can't handle brutal honesty
Tire-kickers wanting refund insurance
"Relationship-first" sales philosophers

Who This IS For:

Salespeople ready to skyrocket their income
Professionals tired of being pushovers
Those who want proven frameworks (not just theory)
Action-takers willing to implement
Closers who want to dominate their market
CLAIM VIP DEAL NOW
🔥 Limited to 25 3 people

DEAL CLOSES
IN...

52
Hrs
25
min
12
sec

Your Burning
Questions Answered

What happens immediately after I buy?

You will receive your login details by email and get immediate access to the Sales Matrix platform. Inside, you will find the complete training library, scripts and resources, your live-event calendar and all available session replays.

Is $697 a one-time payment?

Yes. $697 is one payment for six months’ access. There are no monthly instalments and no automatic renewal.

What happens when my six months end?

Your platform access ends after six months, and you will not be charged automatically. We will let you know what continuation options are available before your access expires.

What exactly do I get?

Six months of full access to the entire rebuilt Sales Matrix — every bootcamp, every crash course, a ticket to the live Objection Bootcamp, the monthly Cold Call Clinics, the twice-monthly Q&As, the Sales Answers Vault, and every script and template. The lot. Nothing held back, nothing dripped out to keep you hooked.

How is this different from just buying courses?

A course hands you a few tactics and leaves you to it. This rewires how you sell from the ground up. Most salespeople are stuck in the matrix — running on borrowed scripts, recycled advice and beliefs they've never once questioned. A course bolts a couple of new tricks onto that broken wiring. It never sticks, because the wiring underneath is the actual problem. This goes after the wiring. You'll learn the psychology — why prospects stall, why they buy, why your old opening made them shut down. You'll see your own behaviour for what it is: where you hand over control, why you fold on price, why you chase. Then we rebuild it — your real calls on the slab, pulled apart and put back together, until selling the right way is the only way you know how. A course teaches you something. This changes who you are on the phone, in meetings and closing deals.

Is this for beginners or experienced reps?

Both. New to sales? You'll learn it right the first time instead of picking up bad habits. Been at it for years? You'll finally understand why the things that work, work — and stop relying on luck.

Will this work for my industry and what I sell?

Yes. The product changes; human psychology doesn't. Software, services or steel — prospects buy the same way: when they feel the cost of their problem and trust you to fix it. The principles hold across every industry I've trained in, and that's a lot of them.

How much time do I need to commit?

A few hours a week to feel it move. The live sessions are the highest-value part, so protect those — but everything's recorded if you miss one. The people who get the most out of it are the ones who submit their calls and do the work. Watch passively, get passive results.

What if I can't make the live sessions?

Turn up live if you can — that's where you submit your own calls and get them critiqued. But every session is recorded and added to your library, so you'll never miss a thing.

How often is new content added?

Constantly. New bootcamps, crash courses, live clinics and Sales Answers go in regularly — this isn't a finished product you buy once, it's a living platform that keeps growing while you're a member. Your six months won't look the same at the end as it does on day one.

How does the 30-day "do the work" guarantee work?

Simple. Join, and for 30 days actually use it — attend the sessions, do the tasks, submit your calls. If you've done the work and nothing's changed, email me, show me you did it, and I'll refund every penny. The only condition is that you genuinely tried. I'm betting I can teach you — not that every prospect says yes.

This Is Your One Shot

Let's cut through the BS.
You're still reading because you know you need direct coaching.
You're exhausted from:
Watching courses that never fixes your real problems
Losing control the second prospects push back
Getting ghosted after every proposal you send
Figuring it out alone while others get direct help
Here's the truth:
In 48 hours, you'll be in one of two places:
Inside VIP, getting coached by Benjamin every week, fixing your mistakes in real-time
Back to doing it alone, still watching videos, still hoping for different results
This is your one chance to get VIP at 50% OFF. After Black Friday, you pay full price or you miss it entirely.

DEAL CLOSES
IN...

52
Hrs
25
min
12
sec

Ready to Become An

Elite Closer?

CLAIM VIP DEAL NOW
🔥 Limited to 25 3 people