Introducing The New Sales Matrix 2.0

Six Months To Become
Genuinely, Uncomfortably,

Good At Sales.

For 72-Hours Only, Get The Brand New ALL-ACCESS PASS For Half The Price.
I've rebuilt the entire Sales Matrix. Brand new platform, heaps of new sales training content, stacked with live events with me nearly every week. Same uncomfortable truth, sharper than ever — ready to turn you into a closer who never begs for a meeting again.
42+ Hours of New Content
Brand New LIVE 'Objection' Bootcamp
Monthly LIVE Cold Call Clinic
LIVE Bi-Weekly Q&A
New 100+ Sales Answers Vault
New Sales Scripts & Templates
Usually $1,197
$597
You Save $600
6 months full access.
Works out as ~$99/month
CLAIM Your All-Access PASS NOW
⚡️

Only 27 spots left. Ends in 72 hours.

I finally decided to attend Benjamin's Prospecting bootcamp, I wasn't disappointed.

Alexandre Garnier
SDR Analyst at Capdesk

I cannot recommend Benjamin enough to both seasoned professionals and beginners alike.

Simon O’ Reilly
Director at Emerald Display Ltd

If you're new to sales or looking to fine tune your craft, look no further.

Charlie Williams
R&D and Quality at Veeva Systems

Benjamin's cold calling session was ace! the breakdown on delivery the right kind of cold call was awesome.

Anthony Heaphy
Founder at Touring Search

The course was exactly what I expected it to be. No fluff, no sugar coating just hard truths

Dominic Bahmani Fard
Fractional Sales Director at Jelliby

Can't recommend it enough, learning about the mindset, pitching and prospecting!

Gabriela Gonzalez de Velasco
Convergent Technology Limited

The workshop was engaging, and Ben was always welcoming of queries, ensuring clarity on every topic.

Cher Truman
Audience Collective

I attended Benjamin's Telephone Prospecting Bootcamp and was blown away.

Adam
Sales Manager at Clarify

I took a lot from the bootcamps and plan to implement what I learned immediately, Thanks Benjamin!

Lewis Adams
Business Dev Manager at Chime

It was everything I expected but with a level of psychological insights that I hadn't received before.

Victoria M.
Sales Exec. at Kester James
The All New Sales Training Will Teach You How To...

Fill Your Calendar With Qualified Meetings,
End The 'Think It Overs'
Close In The First Meeting

Sound Familiar?

The Truth Behind Why Most
Sales People Stay Stuck

"Not Interested" Before Hello
Your cold calls get cut off in the first ten seconds. You've tried every opening line in existence. But you're still told
"not interested" or "Send me an email" before you even start.
Ghosted After "I Love It"
You run a good meeting. You explain everything clearly. They tell you they love it. You send the proposal. And then... nothing. They ghost you. You end up chasing, feeling like a desperate ex.
You Discount Before They Ask
Every time price comes up, you panic. You know you're worth more. But the moment they push back, you start discounting before they've even asked you to.
Feast One Month, Then Famine
One month you're buried. The next, you're staring at an empty pipeline wondering where the next deal's coming from. There's no consistency. Just boom, then panic. And you've no idea why.
You're Left to Figure It Out Alone
Nobody's shown you how. Your manager just says "make more calls." Everyone else guards what works. So you're left to crack on, in the dark, hoping you stumble on something that works.
You Can't Repeat Your Wins
You've closed deals. Built something real. But if someone asked you exactly how you did it, step by step, you couldn't tell them. There's no system. Just instinct, luck, hoping it happens again.

You Don't Have A Motivation Problem.
You Don't Have A Confidence Problem.

You Have A System Problem!

Every LinkedIn guru bangs on about being your authentic self.
Every sales trainer preaches lead with value, build the relationship first.

All cheap platitudes dressed up as strategy.

Absolutely none of it:
Addresses the actual problem.
Tells you the truth about why you're losing deals.
Will change what happens on your next call.
Look, selling is hard. But it's only hard because most salespeople have never been taught how to do it.

They're handed a target, pointed at the phone and told "crack on son."
Left to fend for themselves, in the dark, alone.

The gap between a salesperson who struggles and one who consistently wins isn't talent. It isn't confidence. It isn't even experience.

It's a system. Specifically — it's the absence of one.

Doctors Follow Systems.
Lawyers Follow Systems.
You Fell Into Sales Without One.
Now Get The System To Out Earn Them All.

Picture This

Six Months From Now

Same job. Same market. Same prospects.
Completely different results — because you finally have a process that works.
x
now: Cut off before you've said anything worth hearing
Six months from now: You open cold calls people don't hang up on.
You have a structure that hooks the right prospects in ten seconds — and disqualifies the wrong ones before you've wasted a minute on them.
x
now: Prospects fob you off, tell you nothing, and leave you guessing
Six months from now: You get prospects to tell you the truth.
The right questions, in the right order — so you know exactly where you stand before you've written a single word of a proposal.
x
now: You leave meetings with a "leave it with me" and never hear back
Six months from now: You walk out with a decision, not a maybe.
You know how to kill think-it-overs before they happen — and handle them when they do, without chasing or begging.
x
now: Price comes up and you discount before they've even pushed back
Six months from now: You hold your price without flinching.
Because you've made them feel the cost of doing nothing long before price ever comes up. When a prospect already feels what staying stuck will cost them, they don't push back nearly as hard.
x
now: Your pipeline is full of people who were never going to buy
Six months from now: You know exactly where your next deal is coming from.
Fewer prospects, every one of them real. Predictable. Consistent. In your control.
x
now: You're left to figure it out alone, hoping you stumble on something that works
Six months from now: You finally know exactly what to do — and why it works.
You're never figuring it out alone again.Live cold call clinics, live Q&As, real calls broken down in front of you — Benjamin in your corner, live, several times a month. When you're stuck, you stop guessing in the dark and ask the one person who's actually done it.
x
now: You've won deals before. You just can't explain how
Six months from now: You know exactly where your next deal is coming from.
Every call, every objection, every close runs on a process you can name and run again. Success stops being something that happens to you — and becomes something you do on purpose.
Introducing

The New Sales Matrix 2.0.
Same Killer Sales Training, Sharper Than Ever

Every course, tool, script and live session inside is built for one thing — transforming you into the highest-paid sales person in the room.

This is YOur Reality With
VIP Coaching

Imagine 90 days from now you’re:
Cold calling with confidence that wins you meetings
Having prospects invite YOU in without chasing
Closing 6-figure deals in C-suite meetings
Out-earning everyone before you
Making other reps ask YOU how you do it
⚡️

This isn't theory. It's what happens when I personally coach you every week

CLAIM VIP DEAL NOW
"Benjamin's training has provided me with more knowledge and confidence to tackle difficult/awkward discussions"
Liam Cooper
/
Financial Services Consultant, Bell & Company

Surgeons Train Under Masters.
Lawyers Train Under Partners.
now get the training you need to Transform Your Income.

Become The Highest-Paid Person In The Room

Watching others earn more than you?

There's a reason top salespeople earn exponentially more. It's not luck - it's skill. Through weekly LIVE coaching sessions with Benjamin, you'll skyrocket your income by:

Mastering the art of selling to C-suite executives
Learning the techniques only elite closers understand
Building the unshakeable confidence that makes price irrelevant
The training session on effective questioning strategies was outstanding.
Merve Doseme
/
Business Dev, Vimachem

Command Premium Prices With Zero Pushback

Every deal turning into a price negotiation?

Premium positioning requires you to get the prospect to sell themselves on your highest plan. Benjamin's live bootcamps, personal training and VIP community will teach you how to:

Close bigger deals at full price with direct feedback
Make prospects treat you like the expert you are
Stop begging and start commanding respect
"The only word to describe it would be... Fantastic!"
Lewis Adams
/
Business Dev, Chime

Master The Art Of Cold Calling To Fill Your Pipeline

Dreading every cold call as your palms sweat?

Cold Calling Should NOT Be Hard. And if it is for you right now, it's not your fault. You've been fed a steady diet of outdated BS advice. Learn how to make prospects thank you for interrupting their day by:

Following a framework that works on every single call
Turning nervous rambling into confident control
Leading prospects to invite you in (no begging)
"The right kind of cold call was awesome. look forward to more masterclasses."
Anthony Heaphy
/
Recruitment, Alldus

Build Winning Proposals With Benjamin

Watching proposals die in inboxes while competitors win?

Elite closers get their work reviewed by elite coaches. Through 12 monthly private 1:1 coaching sessions with Benjamin, you'll:

Build pitches that work for your industry
Make prospects sell themselves on your highest package
Schedule strategic sessions, before pitches, during negotiations, or when deals stall
"Jam packed full of knowledge and goodness."
Munro Barclay-Miller
/
Sales, Employment Hero

THE COMPLETE
VIP Coaching System

40 Weeks Of LIVE Group Coaching With Benjamin

Every single week, you get on a live call with me and the VIP crew. Bring your toughest challenges, your difficult prospects, your stalled deals.

Hot seat coaching on your actual deals every week
Real-time feedback that fixes mistakes immediately
Deep dives into the most effective sales strategies

12 x Private 1:1 Strategy Sessions Every Year

Benjamin's undivided attention. Your deals. Your territory. Your roadblocks. Direct solutions.

12 private 1:1 coaching sessions annually
Schedule when you need them
Normally $650+ per hour—included in VIP

Elite Mastermind That Drives Real Accountability

Join 25 serious closers who are actually doing the work. Daily interaction, accountability pods, shared wins and losses.

Private community of ambitious sales folk
Accountability partners who keep you consistent
VIP-exclusive playbooks and resources

The Complete Sales Training Arsenal

120+ hours of every bootcamp, course, and framework Benjamin's ever created. Plus everything he creates in the future.

7+ on-demand bootcamps you can access anytime
33+ sales courses covering every skill you need
Scripts, templates, and frameworks that actually work

LIVE Intensive Bootcamps Every 8 Weeks

Every two months, we go deep on one critical skill. Telephone Prospecting. Advanced Questioning. Closing. Objection Handling. Live & interactive.

6 intensive bootcamps per year on high-impact skills
Proven bootcamps on cold calling & questioning
New bootcamps that VIPs get access to first

DEAL CLOSES  
IN...

52
Hrs
25
min
12
sec

Save Big On Yearly

$5,964 $1,997/year
Join VIP for a Year and
transform the way you sell
GET INSTANT ACCESS NOW
Weekly LIVE Group Sales Coaching
Monthly 1:1 Coaching Session
12 x Live Q&A Sessions
120+ Hours On-Demand Sales Courses
Private VIP Mastermind Community
Accountability Pods & Progress Tracking
Exclusive VIP Playbooks & Swipe Files
Private VIP Mastermind Community
Priority Access & Early Content Drops
12- Months ACCESS to Sales Matrix:

Steal A Deal On Quarterly

$1,491 $737/3-months
Join VIP on Quarterly and
never lose your price.
GET INSTANT ACCESS NOW
Weekly LIVE Group Sales Coaching
Monthly 1:1 Coaching Session
12 x Live Q&A Sessions
120+ Hours On-Demand Sales Courses
Private VIP Mastermind Community
Accountability Pods & Progress Tracking
Exclusive VIP Playbooks & Swipe Files
Private VIP Mastermind Community
Priority Access & Early Content Drops
3 Months Access To Sales Matrix

See What Happens With.
Direct Coaching

I finally decided to attend Benjamin's Prospecting bootcamp, I wasn't disappointed.

Alexandre Garnier
Alexandre Garnier
SDR Analyst at Capdesk

I cannot recommend Benjamin enough to both seasoned professionals and beginners alike.

Simon O’ Reilly
Simon O’ Reilly
Director at Emerald Display Ltd

If you're new to sales or looking to fine tune your craft, look no further.

Charlie Williams
Charlie Williams
R&D and Quality at Veeva Systems

Benjamin's cold calling session was ace! the breakdown on delivery the right kind of cold call was awesome.

Anthony Heaphy
Anthony Heaphy
Founder at Touring Search

The course was exactly what I expected it to be. No fluff, no sugar coating just hard truths

Dominic Bahmani Fard
Dominic Bahmani Fard
Fractional Sales Director at Jelliby

Can't recommend it enough, learning about the mindset, pitching and prospecting!

Gabriela Gonzalez de Velasco
Gabriela Gonzalez de Velasco
Convergent Technology Limited

The workshop was engaging, and Ben was always welcoming of queries, ensuring clarity on every topic.

Cher Truman
Cher Truman
Audience Collective

I attended Benjamin's Telephone Prospecting Bootcamp and was blown away.

Adam
Adam
Sales Manager at Clarify

I took a lot from the bootcamps and plan to implement what I learned immediately, Thanks Benjamin!

Lewis Adams
Lewis Adams
Business Dev Manager at Chime

It was everything I expected but with a level of psychological insights that I hadn't received before.

Victoria M.
Victoria M.
Sales Exec. at Kester James

Who The Hell Am I and
Why Should You Listen?

I'm Benjamin Dennehy, the UK's Most Hated Sales Trainer.
Why "Most Hated"? I tell the brutal truth about sales.
For a decade, I've turned mediocre sales teams into revenue powerhouses.
I've distilled years of expertise into a career-changing cold call training system that works.
No fluff. No outdated Bull***t.
Just proven strategies to transform you from a nervous wreck into a confident closer.
My mission?
Make you so damn good, you'll love sales.

4 years ago I called LIVE a UK-based Managing Director of a multi-million business. It took me 7 minutes to book a meeting.

Here Is A Small Taster Of What
You’re Going To Learn

Who This Is NOT For:

Salespeople who need constant validation
Those looking for feel-good fluff
Anyone who can't handle brutal honesty
Tire-kickers wanting refund insurance
"Relationship-first" sales philosophers

Who This IS For:

Salespeople ready to skyrocket their income
Professionals tired of being pushovers
Those who want proven frameworks (not just theory)
Action-takers willing to implement
Closers who want to dominate their market
CLAIM VIP DEAL NOW
🔥 Limited to 25 3 people

DEAL CLOSES
IN...

52
Hrs
25
min
12
sec

Your Burning
Questions Answered

What exactly do I get?

Six months of full access to the entire rebuilt Sales Matrix — every bootcamp, every crash course, a ticket to the live Objection Bootcamp, the monthly Cold Call Clinics, the twice-monthly Q&As, the Sales Answers Vault, and every script and template. The lot. Nothing held back, nothing dripped out to keep you hooked.

Is this for beginners or experienced reps?

Both. New to sales? You'll learn it right the first time instead of picking up bad habits. Been at it for years? You'll finally understand why the things that work, work — and stop relying on luck.

How much time do I need to commit?

A few hours a week to feel it move. The live sessions are the highest-value part, so protect those — but everything's recorded if you miss one. The people who get the most out of it are the ones who submit their calls and do the work. Watch passively, get passive results.

What if I can't make the live sessions?

Turn up live if you can — that's where you submit your own calls and get them critiqued. But every session is recorded and added to your library, so you'll never miss a thing.

How often is new content added?

Constantly. New bootcamps, crash courses, live clinics and Sales Answers go in regularly — this isn't a finished product you buy once, it's a living platform that keeps growing while you're a member. Your six months won't look the same at the end as it does on day one.

This Is Your One Shot

Let's cut through the BS.
You're still reading because you know you need direct coaching.
You're exhausted from:
Watching courses that never fixes your real problems
Losing control the second prospects push back
Getting ghosted after every proposal you send
Figuring it out alone while others get direct help
Here's the truth:
In 48 hours, you'll be in one of two places:
Inside VIP, getting coached by Benjamin every week, fixing your mistakes in real-time
Back to doing it alone, still watching videos, still hoping for different results
This is your one chance to get VIP at 50% OFF. After Black Friday, you pay full price or you miss it entirely.

DEAL CLOSES
IN...

52
Hrs
25
min
12
sec

Ready to Become An

Elite Closer?

CLAIM VIP DEAL NOW
🔥 Limited to 25 3 people