Introducing The New Sales Matrix 2.0

Six Months To Become
Genuinely, Uncomfortably,

Good At Sales.

For 72 Hours Only, Get The Brand New ALL-ACCESS PASS For Less Than A Single Bootcamp Ticket.
I've rebuilt the entire Sales Matrix. Brand new platform. Heaps of new sales training content. Packed with live events led by me nearly every week. Same uncomfortable truth, sharper than ever — ready to turn you into a closer who never begs for a meeting again. One-time payment. No automatic renewal.
42+ Hours of New Content
Brand New LIVE 'Objection' Bootcamp
Monthly LIVE Cold Call Clinic
LIVE Q&A Twice A Month
New 100+ Sales Answers Vault
New Sales Scripts & Templates
$9,656 worth of training, bootcamps
and live events.
Today the lot:
$697
One-time payment. Six months’ access. No automatic renewal. Instant Access.
GET INSTANT ACCESS — $697
⚡️

Only  27 out of 30 spots left. Ends in 72 hours.

I've scaled my 1 man lead generation business to over £100K a year just by following Benjamin's methods.

Joe Gandy
Director, Lead Generation A

Previously my meetings were closing at 62% average - Now, my closing average is 94%!!!

Amanda Murdoch
Business Coach, Murdoch Coaching

Since working with Benjamin my earnings have increased by 360%.

Jamie P
Outbound Sales Representative

Within 30 days of joining I booked 24 meetings, submitted 10 proposals and currently signing contracts for 2 of those proposals. What's changed? Sales is less personal, I've learned how to identify the state people are in when they bring up objections or questions.

Harold Londoño
Account Executive, Common Trust

I finally decided to attend Benjamin's Prospecting bootcamp, I wasn't disappointed.

Alexandre Garnier
SDR Analyst at Capdesk

I cannot recommend Benjamin enough to both seasoned professionals and beginners alike.

Simon O’ Reilly
Director at Emerald Display Ltd

If you're new to sales or looking to fine tune your craft, look no further.

Charlie Williams
R&D and Quality at Veeva Systems

Benjamin's cold calling session was ace! the breakdown on delivery the right kind of cold call was awesome.

Anthony Heaphy
Founder at Touring Search

The course was exactly what I expected it to be. No fluff, no sugar coating just hard truths

Dominic Bahmani Fard
Fractional Sales Director at Jelliby

Can't recommend it enough, learning about the mindset, pitching and prospecting!

Gabriela Gonzalez de Velasco
Convergent Technology Limited

The workshop was engaging, and Ben was always welcoming of queries, ensuring clarity on every topic.

Cher Truman
Audience Collective

I attended Benjamin's Telephone Prospecting Bootcamp and was blown away.

Adam
Sales Manager at Clarify

I took a lot from the bootcamps and plan to implement what I learned immediately, Thanks Benjamin!

Lewis Adams
Business Dev Manager at Chime

It was everything I expected but with a level of psychological insights that I hadn't received before.

Victoria M.
Sales Exec. at Kester James
From Cold Call to Close—Here’s What Changes...

Fill Your Calendar With Qualified Meetings.
End The 'Think It Overs'.
Close In The First Meeting.

Everything Inside The
New All-Access Pass
(Here's What You'd Pay For It Piece By Piece)

6 x Months All-Access to The Rebuilt Sales Matrix 2.0™
$1,194 value
All Future, Courses, Scripts, & Bootcamp During Your Membership
$2,731 value
1 x Live Ticket To The New 'Objections' Bootcamp (Live: 23 July)
$897 value
6 × Live Cold Call Clinic Breakdown Sessions (Monthly)
$1,182 value
12 × Live Q&A Sales Hot Seat Sessions (Twice Monthly)
$1,164 value
New Course: How To Charge For Discovery (Out: 14 August)
$597 value
Interactive Course: 30-Day Prospecting Challenge (Starts 27 July)
$597 value
Live Training Vault: Benjamin’s Real Cold Calls Broken Down
$397 value
100+ Searchable Sales Answers Your Manager Can’t Give You
$897 value
total value
$9,656
TODAY ONLY:
$697
GET INSTANT ACCESS — $697
One-time payment. Six months’ access. No automatic renewal. Instant Access.
⚡️

Only 27 out of 30 spots left. Ends in 72 hours.

Recognise The Pattern?

The Truth Behind Why Most
Salespeople Stay Stuck

"Not Interested" Before Hello
Your cold calls get cut off in the first ten seconds. You've tried every opening line in existence. But you're still told
"not interested" or "Send me an email" before you even start.
Ghosted After "I Love It"
You run a good meeting. You explain everything clearly. They tell you they love it. You send the proposal. And then... nothing. They ghost you. You end up chasing, feeling like a desperate ex.
You Discount Before They Ask
Every time price comes up, you panic. You know you're worth more. But the moment they push back, you start discounting before they've even asked you to.
Feast One Month, Then Famine
One month you're buried. The next, you're staring at an empty pipeline wondering where the next deal's coming from. There's no consistency. Just boom, then panic. And you've no idea why.
You're Left to Figure It Out Alone
Nobody's shown you how. Your manager just says "make more calls." Everyone else guards what works. So you're left to crack on, in the dark, hoping you stumble on something that works.
You Can't Repeat Your Wins
You've closed deals. Built something real. But if someone asked you exactly how you did it, step by step, you couldn't tell them. There's no system. Just instinct, luck... hoping it happens again.

You Don't Have A Motivation Problem.
You Don't Have A Confidence Problem.

You Have A System Problem!

Every LinkedIn guru bangs on about being your authentic self.
Every sales trainer preaches "lead with value, build the relationship first."

All cheap platitudes dressed up as strategy.

Absolutely none of it:
Addresses the actual problem.
Tells you the truth about why you're losing deals.
Will change what happens on your next call.
Look, selling is hard. But it's only hard because most salespeople have never been taught how to do it.

They're handed a target, pointed at the phone and told "crack on, son."
Left to fend for themselves, in the dark, alone.

The gap between a salesperson who struggles and one who wins consistently isn't talent. It isn't confidence. It isn't even experience.
It's a system problem. Specifically — the absence of one.

Doctors Follow Systems.
Lawyers Follow Systems.
You Fell Into Sales Without One.
Now... Get The System To Out Earn Them All.

Picture This

Six Months From Now

Same job. Same market. Same prospects.
Completely different results — because you finally have a process that works.
x
now: "Not Interested" before you finish your first sentence
Six months from now: prospects open up - even the ones trying to fob you off
Because you open with disarming honesty. You earn thirty seconds, and ask questions that turn "not interested" into prospects spilling the ugly truth about what they can't fix.
x
now: "We Love It" Then Straight to Ghosted Like an old Ex
Six months from now: You get the truth - and a decision, not a maybe
Because you're in control from the first minute. You close at the start. Drag money into the daylight. And make sure "I love it" comes with firm commitment.
x
now: "sounds expensive" and you fold on the spot
Six months from now: You know your worth. They feel the cost
Because you've made them feel the cost of doing nothing long before price comes up. When a prospect already feels what staying stuck costs them, they stop haggling and start buying.
x
now: Flooded with leads one month ➜ Bone-dry the next
Six months from now: Steady, predictable income — month after month
Because you know what a real buyer looks like. You can spot time wasters, and kill polite maybes, leaving a leaner pipeline you control. Fewer time-wasters, and more genuine buyers.
x
now: You can't repeat your wins - You rely on instinct & luck
Six months from now: You Have a repeatable, predictable process
Because every call, objection and close runs on a structure you can name and repeat. Winning stops being luck you pray for — and becomes something you control, every single time.
"Benjamin's is a fantastic sales trainer. And he actually demonstrates what he teaches, even when the outcome isn't ideal. He not only help develop skills that work in the real world, but helps understand why things work, how to deprogram ourselves to do thing differently"
- Cade Conkle - Account Exec, Domo
None of that is luck. Here’s the sales system they never gave you.

Introducing The Sales Matrix 2.0.
Rebuilt And Restocked
To Fix the Sales Problems You Face Now

The Sales Matrix 2.0 is everything I know about selling, in one place. You get instant access to a
178-hour library, with 48+ hours of brand new sales training inside. Every bootcamp, every course, every live call breakdown, ready the moment you log in.

No drip-feed. No "module unlocks next week." You get the lot, day one.

Got a cold call tomorrow that's been keeping you up? Pull up the cold call training.
Facing an objection you keep fluffing? Search it, watch me handle it, steal the move.
Stuck on a deal that's gone quiet? There's a breakdown for that too.

This isn't just theory you wade through. It's a working sales arsenal, that turns you into the calmest, most dangerous person in the room. Every call, and every meeting becomes something you control, not something you survive.
GET INSTANT ACCESS — $697
One-time payment. Six months’ access. No automatic renewal.
What's Inside...

Your Complete Sales System.
Instant Access From Day One.

$397 value
NEW · LIVE COLD CALLS

Watch Benjamin Book Meetings & Steal The Moves

Every other trainer hides behind slides and theory. Benjamin makes real cold calls to real people on camera - real gatekeepers, hang ups, awkward objections, and real meetings booked. He tears every call apart, so you can see exactly what he did,  why it worked, and how you can do it.

Very few trainers dare put this on camera, there's a reason
Watch him turn a hang-up into a booked meeting
He breaks every call down, so you can steal the moves
"Benjamin's cold calling session was ace! the breakdown on delivery the right kind of cold call was awesome"
Anthony Heaphy
/
Recruitment, Alldus
$897 value
LIVE · OBJECTIONS BOOTCAMP

Stop Objections Before They Leave A Prospects Lips

You've been taught to handle objections. Benjamin teaches you to make sure they never come up. This brand new 3-hour live bootcamp teaches you the psychology. The prevention. Why objections come up, and how to prevent them before they're even spoken.

The psychology behind every objection you've ever faced
Why most objections are your fault — and the fix
25+ objection responses to disarm any prospect
LIVE: 23 JULY 2026 - 19:30 (UK Time)
"The only word to describe it would be... Fantastic!"
Lewis Adams
/
Business Dev, Chime
$1,182 value
LIVE · COLD CALL CLINIC EVERY MONTH

Find Out Exactly Where You Lost Control

Every month, Benjamin gets on a live group call and tears real cold calls apart — yours included. He'll dissect exactly what went wrong, where the control was lost, and what to do differently. No theory. No analogies.

Submit your own cold calls for Benjamin to critique
Watch real calls broken down live
Leave knowing exactly what to change
Next Session: 14 July 2026 - 08:30 (UK Time)
The training session on effective questioning strategies was outstanding.
Merve Doseme
/
Business Dev, Vimachem
$1,164 value
LIVE · Q&A EVERY 2 WEEKS

Bring the Deal That Died. Leave Knowing Why.

Your manager says "make more calls." Your trainer says "trust the process." Neither of them tells you why that specific deal died last Tuesday. Bring it here. Twice a month, Benjamin will dissect what went wrong, where control was lost, and what you can do differently.

Cold call dies in five seconds — fixed
Meeting ends in a think-it-over — diagnosed
Deal gone cold after a great pitch — find out exactly why
Next Session: 29 June 2026 - 08:30 (UK Time)
"Jam packed full of knowledge and goodness."
Munro Barclay-Miller
/
Sales, Employment Hero
$2,731 value
COMPLETE TRAINING LIBRARY

8+ Bootcamps. 12+ Crash Courses. 178+ Hours

Most trainers sell you a course, pump you with motivational verbal confetti and vanish. This is a living, breathing sales arsenal. Real cold calls on the slab, live role plays, meetings dissected, and objections killed.

Cold calling to closing — every stage of the sale, covered
Live cold call clinics, Q&As and objections bootcamp
New content every month. It never stops.
"If you're new to sales or looking to fine tune your craft, look no further."
Charlie William
/
R&D and Quality at Veeva Systems
$897 value
NEW · SALES ANSWERS VAULT

100+ Sales Problems. Benjamin's Direct Fix

You've got a specific problem. You need the answer. Not a four-hour bootcamp. Benjamin has recorded 100+ short videos answering your toughest sales problems you actually face. Search the vault, find your problem and get a direct answer in minutes.

Questions Already Answered Inside:

How do I get prospects to open up and tell the truth?
What do I say when they say "We already have a supplier"?
How do I deal with "Not interested" in the first 5 seconds?
"Can't recommend it enough, learning about the mindset, pitching and prospecting!"
Gabriela Gonzalez
/
Convergent Technology Limited
$597 value
NEW · 30-DAY PROSPECTING CHALLENGE

Build a Pipeline You Don’t Have to Lie About

Benjamin prospects alongside you. One video per day. One task per day. Learn how to open conversations, land the pitch, and uncover what prospects actually care about.

Benjamin prospects alongside you
One video and one task per day for 30 days
Build a pipeline that's real, not optimistic
STARTS: 27 JUly 2026
"I cannot recommend Benjamin enough to both seasoned professionals and beginners alike."
Simon O’ Reilly
/
Director at Emerald Display Ltd
$597 value
NEW COURSE · HOW TO CHARGE FOR DISCOVERY & DEMOS

Stop Giving Away Your Expertise for Free

If you're giving away free consultations hoping something sticks, you're not a salesperson — you're an unpaid advisor. This course shows you how to position your expertise so prospects pay before they've even heard your pitch.

Position your expertise so prospects pay for your time
Make prospects pay upfront for discovery & demos
Qualify harder — only real buyers get your time
STARTS: 14 AUGUST 2026
"The course was exactly what I expected it to be. No fluff, no sugar coating just hard truths"
Dominic Bahmani Fard
/
Sales Director at Jelliby
$597 value
NEW · RESOURCE LIBRARY

New Scripts, Cheatsheets & Email Templates

Turn Benjamin's process into words on the page, questions in your mouth, and next actions you can actually use. So the next awkward moment has a structure, not a surrender. Download, copy and adapt every resource from day one.

Objection Flowchart — a response for every objection
Pricing Cheatsheet — what to say when price comes up
The ghosted after a meeting email, word for word
"I wouldn't hesitate in giving this man my new born in exchange for the plethora of knowlege he has"
Munro Barclay-Miller
/
Sales Exec, Street Group Ltd

Let's Recap...
$9,656 Of Training. Today, $697.

6 x Months All-Access to The Rebuilt Sales Matrix 2.0™
$1,194 value
All Future Courses, Scripts & Bootcamps During Your Membership
$2,731 value
1 x Live Ticket To The New 'Objections' Bootcamp (Live: 23 July)
$897 value
6 × Live Cold Call Clinic Breakdown Sessions (Monthly)
$1,182 value
12 × Live Q&A Sales Hot Seat Sessions (Twice Monthly)
$1,164 value
New Course: How To Charge For Discovery (Out 14 August)
$597 value
Interactive Course: 30-Day Prospecting Challenge (Starts 27 July)
$597 value
Live Training Vault: Benjamin’s Real Cold Calls Broken Down
$397 value
100+ Searchable Sales Answers Your Manager Can’t Give You
$897 value
total value
$9,656
TODAY ONLY:
$697
GET INSTANT ACCESS — $697
One-time payment. Six months’ access. No automatic renewal.
⚡️

Only  27 out of 30 spots left. Ends in 72 hours.

DEAL CLOSES  
IN...

52
Hrs
25
min
12
sec

They Did The Work.
Watch What Changed

I've scaled my 1 man lead generation business to over £100K a year just by following Benjamin's methods.

Joe Gandy
Joe Gandy
Director, Lead Generation A

Previously my meetings were closing at 62% average - Now, my closing average is 94%!!!

Amanda Murdoch
Amanda Murdoch
Business Coach, Murdoch Coaching

Since working with Benjamin my earnings have increased by 360%.

Jamie P
Jamie P
Outbound Sales Representative

Within 30 days of joining I booked 24 meetings, submitted 10 proposals and currently signing contracts for 2 of those proposals. What's changed? Sales is less personal, I've learned how to identify the state people are in when they bring up objections or questions.

Harold Londoño
Harold Londoño
Account Executive, Common Trust

I finally decided to attend Benjamin's Prospecting bootcamp, I wasn't disappointed.

Alexandre Garnier
Alexandre Garnier
SDR Analyst at Capdesk

I cannot recommend Benjamin enough to both seasoned professionals and beginners alike.

Simon O’ Reilly
Simon O’ Reilly
Director at Emerald Display Ltd

If you're new to sales or looking to fine tune your craft, look no further.

Charlie Williams
Charlie Williams
R&D and Quality at Veeva Systems

Benjamin's cold calling session was ace! the breakdown on delivery the right kind of cold call was awesome.

Anthony Heaphy
Anthony Heaphy
Founder at Touring Search

The course was exactly what I expected it to be. No fluff, no sugar coating just hard truths

Dominic Bahmani Fard
Dominic Bahmani Fard
Fractional Sales Director at Jelliby

Can't recommend it enough, learning about the mindset, pitching and prospecting!

Gabriela Gonzalez de Velasco
Gabriela Gonzalez de Velasco
Convergent Technology Limited

The workshop was engaging, and Ben was always welcoming of queries, ensuring clarity on every topic.

Cher Truman
Cher Truman
Audience Collective

I attended Benjamin's Telephone Prospecting Bootcamp and was blown away.

Adam
Adam
Sales Manager at Clarify

I took a lot from the bootcamps and plan to implement what I learned immediately, Thanks Benjamin!

Lewis Adams
Lewis Adams
Business Dev Manager at Chime

It was everything I expected but with a level of psychological insights that I hadn't received before.

Victoria M.
Victoria M.
Sales Exec. at Kester James

The 30-Day "Do The Work"
Money-Back Guarantee

Still sat on the fence? Good.
Let me make the decision easy.
Complete the 3 core bootcamps
Show up for at least one live clinic or Q&A
Submit one of your sales calls for critique
Use my frameworks on your calls and meetings
Then show me you did the work.
If you have completed those steps and the system has not improved the quality of your sales conversations, email me within 30 days of purchase and I will refund every penny.

No arguing. No haggling. Just proof that you gave it a proper go. I'm not selling motivation. I'm selling a system that works when you use it.

The only people who lose here are the ones who do nothing.

The risk is mine. The work is yours.
— Benjamin

Let's be clear.
This isn't for everyone

I'd rather you walked away than bought this and did nothing. So read both sides — honestly.

This IS NOT For You If:

You want feel-good training that pats your head
You'd rather not hear why your calls aren't working
You can't stand your calls being picked apart
You want a script without changing how you sell

This IS For You If:

You'll do the work, not just watch the videos
You want the truth about why you're losing deals
You'll put your own calls on the slab to be pulled apart
You want a repeatable system, not luck you pray for

I Don’t Just Teach the System.
Watch Me Use It.

I’m Benjamin Dennehy, the UK’s Most Hated Sales Trainer.
Over the last decade, I have:
Trained sales teams across 100+ industries, including, Finance, SaaS, FX, Logisitcs, Recruitment, Lead Gen, Real Estate, Marketing and Real Estate
Analysed more than 1,000+ real sales calls and meetings
Delivered live training to more than 10,000+ salespeople
I don’t hide behind slides. I demonstrate the work, dissect what happened and explain why.
The Sales Matrix covers the entire sales process—from the first cold call to discovery, disqualification, objections, money and the final decision.
No verbal confetti. No magic scripts.
Just a repeatable system you can understand, practise and use.
My mission? Make you so damn good, you finally love sales.

4 years ago, LIVE on camera, I called a UK-based Managing Director of a multi-million-pound business. It took me 7 minutes to book a meeting.

DEAL CLOSES
IN...

52
Hrs
25
min
12
sec

Before You Spend $697,
Here’s What You Need to Know

What happens immediately after I buy?

You will receive your login details by email and get immediate access to the Sales Matrix platform. Inside, you will find the complete training library, scripts and resources, your live-event calendar and all available session replays.

Is $697 a one-time payment?

Yes. $697 is one payment for six months’ access. There are no monthly instalments and no automatic renewal.

What happens when my six months end?

Your platform access ends after six months, and you will not be charged automatically. We will let you know what continuation options are available before your access expires.

What exactly do I get?

Six months of full access to the entire rebuilt Sales Matrix — every bootcamp, every crash course, a ticket to the live Objection Bootcamp, the monthly Cold Call Clinics, the twice-monthly Q&As, the Sales Answers Vault, and every script and template. The lot. Nothing held back, nothing dripped out to keep you hooked.

How is this different from just buying courses?

A course hands you a few tactics and leaves you to it. This rewires how you sell from the ground up. Most salespeople are stuck in the matrix — running on borrowed scripts, recycled advice and beliefs they've never once questioned. A course bolts a couple of new tricks onto that broken wiring. It never sticks, because the wiring underneath is the actual problem. This goes after the wiring. You'll learn the psychology — why prospects stall, why they buy, why your old opening made them shut down. You'll see your own behaviour for what it is: where you hand over control, why you fold on price, why you chase. Then we rebuild it — your real calls on the slab, pulled apart and put back together, until selling the right way is the only way you know how. A course teaches you something. This changes who you are on the phone, in meetings and closing deals.

Is this for beginners or experienced reps?

Both. New to sales? You'll learn it right the first time instead of picking up bad habits. Been at it for years? You'll finally understand why the things that work, work — and stop relying on luck.

Will this work for my industry and what I sell?

Yes. The product changes; human psychology doesn't. Software, services or steel — prospects buy the same way: when they feel the cost of their problem and trust you to fix it. The principles hold across every industry I've trained in, and that's a lot of them.

How much time do I need to commit?

A few hours a week to feel it move. The live sessions are the highest-value part, so protect those — but everything's recorded if you miss one. The people who get the most out of it are the ones who submit their calls and do the work. Watch passively, get passive results.

What if I can't make the live sessions?

Turn up live if you can — that's where you submit your own calls and get them critiqued. But every session is recorded and added to your library, so you'll never miss a thing.

How often is new content added?

Constantly. New bootcamps, crash courses, live clinics and Sales Answers go in regularly — this isn't a finished product you buy once, it's a living platform that keeps growing while you're a member. Your six months won't look the same at the end as it does on day one.

How does the 30-day "do the work" guarantee work?

Simple. Join, and for 30 days actually use it — attend the sessions, do the tasks, submit your calls. If you've done the work and nothing's changed, email me, show me you did it, and I'll refund every penny. The only condition is that you genuinely tried. I'm betting I can teach you — not that every prospect says yes.

In 72 Hours,
This Closes.
Then Nothing Changes.

You've got two options.
Option one: Close this page, tell yourself you'll "think about it," and go back to the phone tomorrow.

Same opening line, same "not interested," same empty pipeline at the end of the month. Six months from now, you're exactly where you are right now.
Option two: Do something different. Get the system. Do the work. And six months from now...

You'll walk into every call calm, in control, and done begging for meetings. Same job. Same market. Same prospects. The difference is the decision you make today.
One-time payment. Six months’ access. No automatic renewal.

DEAL CLOSES
IN...

52
Hrs
25
min
12
sec